Syracusans love our basketball team and our coach, who happens to be a prostate cancer survivor. That’s why Jim Boeheim is featured in many of the advertisements for Upstate’s prostate cancer services.
Boeheim, who was diagnosed in 2001, speaks about his experience as a way to encourage other men to be screened for prostate cancer. The American Cancer Society does not offer strict screening guidelines but urges each man to speak with his healthcare provider to determine whether and when screening is appropriate. Screening may include a blood test and/or a rectal exam.
“If you’re diagnosed, you have to figure out the right treatment for you, and then just take care of it,” Boeheim told Men’s Fitness a few years ago.
The American Cancer Society projects that 17 of 100 men who are age 50 today will be diagnosed with prostate cancer sometime during their lives, and three of 100 will die of the disease. A man’s chances of developing prostate cancer increase with age.
In a series of recent ads, Boeheim is surrounded by Upstate physicians, led by Gennady Bratslavsky, MD, who offer a variety of treatments for prostate cancer. They all wear serious looks and white physician coats. Four carry basketballs. They are Syracusans, after all. And the academic medical center where they work is adjacent to Syracuse University.
The ads are succinct. One uses the words “outstanding technology and treatment” to summarize the amazing advances available at Upstate. (Read about the latest, on page 4 in this magazine.) Another simply says, “If you ever face prostate cancer, put Upstate’s specialists on your treatment team.”
Learn more at upstate.edu/prostate